High-income, kid-free couples living in the suburbs.
Middle-age Dual Income No Kids couple bringing in two attractive incomes. Most are highly educated and are employed in management professions. A high proportion are homeowners.
Bringin' Home the Bacon
Middle-income suburban couples without children.
Married couples ranging in age from mid-30s to early 50s with moderate incomes. A high proportion own their homes. Some have a college education.
Mobile suburban singles.
A high proportion of these pre-middle-age to middle-age singles have moved to the suburbs in the past 4 years. Some have a college education and work in professional or management careers.
Wide Open Foyers
Suburban families living in large houses.
These well-off married couples with children own their own homes, and the homes are bigger than average. Age ranges from the mid-30s to the upper 50s. Most are highly educated professionals, many with advanced degrees.
Suburban families with low financial pressure.
Monthly costs as a percentage of income are much lower than the national average. Education level varies from high school to college with some holding management positions. Most own their homes.